Trends Among Hispanic Travelers

While there is great diversity among Hispanics, Vistas Latinas has identified some commonalities that point to strong connections between family, travel and culture.

The overwhelming majority (93%) travel with their family. Of that percentage, 59% indicated they travel with immediate family, 30% with parents and 28% with adult siblings.

There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.

Six in 10 Hispanic travelers want to learn more about their own origin and history.

De tre beste innenlandske destinasjonene for latinamerikanske reisende er California (21%), Texas (15%) og Florida (14%). Dette korrelerer med de tre statene med det høyeste antallet spanske innbyggere.

De fleste spanske reisende (85%) har besøkt landet/territoriet til sin familiearv, med 15% som kommer tilbake mer enn en gang i året og 22% kommer tilbake årlig.

The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.